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Leading jam and spread brands in the United Kingdom (UK) 2015-2017 by number of users

Jam, honey and spread brands ranked by number of users in the United Kingdom (UK) from 2015 to 2017 (in 1,000s)

Leading jam and spread brands in the United Kingdom (UK) 2015-2017 by number of users This statistic shows a ranking of the leading jam, honey and spread brands in the United Kingdom (UK) from 2015 to 2017. In 2017, an estimated 6.4 million people used Marmite in the United Kingdom (UK). Ranked second and third were Hartley's and Tesco spread brands. When broken down by product type, Jam is the clearly the preferred type of spread in the United Kingdom. Approximately 19.6 million people were jam users in 2017, with a further 10.7 million marmalade users. Although Marmite is the most popular individual brand, savory spreads have far less users than marmalade or jam, with 9.3 million users.

Looking only at the supermarket brands of jams, honey and spreads, Tesco was the most popular brand in 2017, with 5.7 million users. In total, supermarket own brands managed to attract 20.5 million users in 2017.
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Jam, honey and spread brands ranked by number of users in the United Kingdom (UK) from 2015 to 2017 (in 1,000s)

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This statistic shows a ranking of the leading jam, honey and spread brands in the United Kingdom (UK) from 2015 to 2017. In 2017, an estimated 6.4 million people used Marmite in the United Kingdom (UK). Ranked second and third were Hartley's and Tesco spread brands. When broken down by product type, Jam is the clearly the preferred type of spread in the United Kingdom. Approximately 19.6 million people were jam users in 2017, with a further 10.7 million marmalade users. Although Marmite is the most popular individual brand, savory spreads have far less users than marmalade or jam, with 9.3 million users.

Looking only at the supermarket brands of jams, honey and spreads, Tesco was the most popular brand in 2017, with 5.7 million users. In total, supermarket own brands managed to attract 20.5 million users in 2017.
Show more
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Jam, butter and spread consumption in the UK (Kantar Media TGI)
Jam, butter and spread consumption in the UK (Kantar Media TGI)

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