Leading jam and spread brands in Great Britain 2016-2018 by number of users

This statistic shows a ranking of the leading jam, honey and spread brands in Great Britain from 2016 to 2018. In 2018, an estimated 6.2 million people used Marmite. Ranked second and third were Hartley's and Nutella.
When broken down by product type, Jam is the clearly the preferred type of spread in Great Britain. Approximately 19.2 million people were jam users in 2018, with a further 10.3 million marmalade users. Although Marmite is the most popular individual brand, savory spreads have far less users than marmalade or jam, with 8.9 million users.

Looking only at the supermarket brands of jams, honey and spreads, Tesco was the most popular brand in 2018, with 5.2 million users. In total, supermarket own brands managed to attract 20.4 million users in 2018.

Jam, honey and spread brands ranked by number of users in Great Britain from 2016 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019


United Kingdom (Great Britain)

Survey time period

2016 to 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.*Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Jam, butter and spread consumption in Great Britain (Kantar Media TGI)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.