Leading margarine brands in Great Britain 2015-2018, by number of users

This statistic shows a ranking of the leading brands of margarine, low fat and dairy spreads in Great Britain from 2015 to 2018. In 2018, an estimated 8.4 million people used Flora products.
Similar to Great Britain, the I can't believe it's not Butter brand was also the second most popular brand in the United States in 2017. I can't believe it's not Butter sales amounted to 238.5 million U.S dollars in 2017, in addition to the 44.2 million U.S dollars generated by I can't believe it's not Butter Light.

As well as its use within the United Kingdom, margarine was also a valuable export product. However, the value of margarine exports has been in decline for several years. In 2017, the value of margarine exports amounted to 47.2 million British pounds, significantly lower than the 77.47 million pounds exported in 2008. While exports have decreased, import levels continue to display growth, climbing from 39.29 million British pounds in 2007, to 92.34 million British pounds in 2017.

Brands of margarine and low fat or dairy spreads ranked by number of users in Great Britain from 2015 to 2018

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Release date

June 2019


United Kingdom (Great Britain)

Survey time period

2015 to 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
*Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191

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Statistics on "Jam, butter and spread consumption in Great Britain (Kantar Media TGI)"

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