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Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type
(in 1,000s)
Perfume and eau de toilette usage in Great Britain 2015-2018, by user type
This statistic depicts the frequency of women's perfume and eau de toilette usage in Great Britain from 2015 to 2018. In 2018, an estimated 4.1 million women were heavy perfume and eau de toilette users.
Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type
(in 1,000s)
User type*2015201620172018
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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January 2015 to December 2018

Number of respondents

24,191**

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed perfume and eau de toilette "more than once a day"
- Medium users consumed perfume and eau de toilette "once a day"
- Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less".

Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191

Perfume and eau de toilette usage in Great Britain 2015-2018, by user type
This statistic depicts the frequency of women's perfume and eau de toilette usage in Great Britain from 2015 to 2018. In 2018, an estimated 4.1 million women were heavy perfume and eau de toilette users.
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