This statistic depicts the frequency of women's perfume and eau de toilette usage in Great Britain from 2015 to 2018. In 2018, an estimated 4.1 million women were heavy perfume and eau de toilette users.
Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed perfume and eau de toilette "more than once a day" - Medium users consumed perfume and eau de toilette "once a day" - Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less".
Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
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Statistics on "Fragrances in the United Kingdom (UK)"
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Kantar Media. (June 12, 2019). Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. "Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. "Number of Women Using Perfume and Eau De Toilette in Great Britain from 2015 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media, Number of women using perfume and eau de toilette in Great Britain from 2015 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited May 27, 2020)
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