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Number of women using perfume and eau de toilette in the United Kingdom (UK) from 2015 to 2017, by user type (in 1,000s)

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Perfume and eau de toilette usage in the United Kingdom (UK) 2015-2017, by user type This statistic depicts the frequency of women's perfume and eau de toilette usage in the United Kingdom (UK) from 2015 to 2017. In 2017, an estimated 4.2 million women in the UK were heavy perfume and eau de toilette users.
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User type*201520162017
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User type*201520162017
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Description

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This statistic depicts the frequency of women's perfume and eau de toilette usage in the United Kingdom (UK) from 2015 to 2017. In 2017, an estimated 4.2 million women in the UK were heavy perfume and eau de toilette users.
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Release date
May 2018
Region
United Kingdom (Great Britain)
Survey time period
January 2015 to December 2017
Number of respondents
24,845**
Age group
15 years and older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source indicates:
- Heavy users consumed perfume and eau de toilette "more than once a day"
- Medium users consumed perfume and eau de toilette "once a day"
- Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less".

Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845.
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