This statistic depicts the frequency of women's perfume and eau de toilette usage in Great Britain from 2015 to 2020. In 2020, an estimated 2.7 million women were heavy perfume and eau de toilette users.
Number of women using perfume and eau de toilette in Great Britain from 2015 to 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed perfume and eau de toilette "more than once a day" - Medium users consumed perfume and eau de toilette "once a day" - Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less".
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kantar Media. (June 13, 2021). Number of women using perfume and eau de toilette in Great Britain from 2015 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. "Number of women using perfume and eau de toilette in Great Britain from 2015 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. (2021). Number of women using perfume and eau de toilette in Great Britain from 2015 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media. "Number of Women Using Perfume and Eau De Toilette in Great Britain from 2015 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar Media, Number of women using perfume and eau de toilette in Great Britain from 2015 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited May 22, 2022)
