Frequency of female users of 'Perfume & Eau De Toilette' in GB 2021

Published by Statista Research Department, Feb 15, 2023
Most female users of 'Perfume & Eau De Toilette' in Great Britain in 2021 are in the user-group 'Medium users' (7,883,210), followed by 'Light users' (7,875,400) and 'Heavy users' (2,590,700).

Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2021, by frequency (in 1,000s)

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Source

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In cooperation with
Kantar
Release date

July 2022

Region

United Kingdom (Great Britain)

Survey time period

2021

Number of respondents

24,240 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed perfume and eau de toilette "more than once a day"
- Medium users consumed perfume and eau de toilette "once a day"
- Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less".

Figures estimated by the source on the basis of survey responses.

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