This statistic depicts the ranking of the most used brands of perfumes and eau de toilette for women in Great Britain in 2018. In 2018, an estimated 4.2 million women used any Chanel perfume or eau de toilette, making it the most popular brand. This was followed by Calvin Klein and Dior.
Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018
(in 1,000s)
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Statistics on "Fragrances in the United Kingdom (UK)"
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Kantar Media. (June 12, 2019). Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018 (in 1,000s) [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar Media. "Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018 (in 1,000s)." Chart. June 12, 2019. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar Media. (2019). Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018 (in 1,000s). Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar Media. "Brands of Perfumes and Eau De Toilette for Women Ranked by Number of Users in Great Britain in 2018 (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar Media, Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018 (in 1,000s) Statista, https://www.statista.com/statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/ (last visited February 17, 2020)
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