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U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)*

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Car brands based for value - car owner opinion in the U.S. 2013 This statistic represents the opinions of U.S. car owners on the value of cars based on brands. Opinions are based on a telephone survey as of December 15, 2013 and converted into an index score. U.S. car brand, Chevrolet, acquired an index score of 16 percent as of December 13, 2013. Toyota and Honda have had a reputation for high resale value. Value was determined with the addition of road-test scores, reliability scores, and five-year owner costs.
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Description Source More information
This statistic represents the opinions of U.S. car owners on the value of cars based on brands. Opinions are based on a telephone survey as of December 15, 2013 and converted into an index score. U.S. car brand, Chevrolet, acquired an index score of 16 percent as of December 13, 2013. Toyota and Honda have had a reputation for high resale value. Value was determined with the addition of road-test scores, reliability scores, and five-year owner costs.
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Release date
2014
Region
United States
Survey time period
December 6 to 15, 2013
Age group
18 years and older
Special properties
Household owns vehicle
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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