Leading brands of cigarettes in Great Britain 2018-2020, by number of users
Of the numerous brands of cigarettes available to consumers in Great Britain, many are owned by the Japanese cigarette manufacturing company Japan Tobacco.
These include the well-known brands Sterling and Mayfair, which had 718 thousand and 481 thousand users in 2020, respectively. However, the most popular brand amongst British consumers remained Marlboro, with a market share of 2.42 percent
Marlboro’s global brand value has seen significant growth since 2006, rising to 72 billion U.S. dollars by 2019. This was an increase of almost 90 percent.
As the health risks of smoking have become public knowledge, the number of smoking adults has decreased significantly. In 1974, 51 percent of men smoked, but by 2020 this had dropped to around 13 percent. On average, men were more likely to smoke than women.
Marlboro cigarettes
The American brand Marlboro had an estimated 1.2 million consumers in Great Britain in 2020. The most popular variety they offer is Marlboro Gold. The number of people using this variety has remained above 700,000 since 2016, and in 2020 reached almost 900 thousand.Marlboro’s global brand value has seen significant growth since 2006, rising to 72 billion U.S. dollars by 2019. This was an increase of almost 90 percent.
Cigarette usage
The number of people who identified as medium users has fallen in recent years, dropping from an estimated 2.8 million in 2013 to one million by 2020. Medium users were those who smoked about 20 cigarettes per days.As the health risks of smoking have become public knowledge, the number of smoking adults has decreased significantly. In 1974, 51 percent of men smoked, but by 2020 this had dropped to around 13 percent. On average, men were more likely to smoke than women.
