Leading brands of toothpaste in France 2014-2018, by number of users

This statistic shows a ranking of the leading brands of toothpaste in France from 2014 to 2017, by number of users. In 2017, an estimated 18.4 million people used Signal toothpaste. Ranked second and third were Colgate Total and Sensodyne.
In the United Kingdom, Colgate leads the market by a significant margin, while in the United States the sales value of Crest 3D toothpaste , a Procter & Gamble brand, amounted to 180.7 million U.S dollars, 3 million U.S dollars more than Colgate Total. Among the leading ten toothpaste brands in the United States, Colgate-Palmolive brands account for sales worth 533.7 million U.S dollars, and Procter & Gamble brands account for 461.1 million U.S dollars.

Globally, the oral care market is worth tens of billions of U.S dollars. In 2014 the industry was worth 32.8 billion U.S dollars, a figure that is predicted to increase to 40.66 billion U.S dollars by 2021.

Brands of toothpaste ranked by number of users in France from 2014 to 2018

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Release date

June 2019



Survey time period

2014 to 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2014) = 15,208; n (2015) = 15,595; n (2016) = 15,355; n (2017) = 15,038; n (2018) = 15,234

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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"

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