Forecasted digital shoppers and buyers penetration in the UK 2014-2017

This statistic displays the projected penetration of digital shoppers and buyers among internet users in the United Kingdom (UK) from 2014 to 2017. In 2014, it was estimated that 88 percent of internet users in the UK made a digital purchase.

Forecasted digital shoppers and buyers penetration among internet users in the United Kingdom (UK) from 2014 to 2017

Digital shoppers*Digital buyers**
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Source

Release date

April 2014

Region

United Kingdom

Survey time period

May 2015 and September 2015

Age group

14 years and older

Supplementary notes

*Internet users who have browsed, researched or compared products online via any device during the calendar year but have not necessarily bought products online.
** Internet users who have made at least one purchase online via any device during the calendar year.

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Statistics on "Online shopping in the United Kingdom (UK)"

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