Global mobile purchase frequency 2016, by region

How frequently do you purchase products or services via your smartphone or tablet?

Global mobile purchase frequency 2016, by region This statistic illustrates the mobile purchase frequency of global mobile buyers as of August 2016. During the survey period, 16 percent of respondents stated that they purchased products or services via smartphone or tablet about one to two times per week.
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How frequently do you purchase products or services via your smartphone or tablet?

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Daily1-2 times a week2-3 times a monthOnce a month5-11 times a year2-4 times a yearOne a year or less
Total7%16%23%20%10%10%13%
Europe7%15%25%20%11%10%11%
North America7%14%26%20%11%11%11%
South America4%11%18%24%10%12%22%
APAC10%21%25%16%10%8%11%
Daily1-2 times a week2-3 times a monthOnce a month5-11 times a year2-4 times a yearOne a year or less
Total7%16%23%20%10%10%13%
Europe7%15%25%20%11%10%11%
North America7%14%26%20%11%11%11%
South America4%11%18%24%10%12%22%
APAC10%21%25%16%10%8%11%
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Description

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This statistic illustrates the mobile purchase frequency of global mobile buyers as of August 2016. During the survey period, 16 percent of respondents stated that they purchased products or services via smartphone or tablet about one to two times per week.
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Release date
September 2016
Region
Worldwide
Survey time period
July 22 to August 17, 2016
Number of respondents
3,800 respondents
Age group
18 years and older
Special properties
mobile users who have purchased a product or service on mobile in the past 6 months
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
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