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Share of Russian women buying cosmetics and personal care goods in 2018, by product

Shampoo was the beauty product consumed by 98 percent of Russian women, given the survey results at hand. Most of respondents also reported purchases of body care products, while makeup usage was claimed by roughly 90 percent of female customers countrywide as of the first half of 2018.

Share of consumption of cosmetics and personal care by women in Russia during 1st half of 2018, by product*

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Release date

February 2019



Survey time period

H1 2018

Age group

16 years and older

Special properties


Supplementary notes

* UM estimates based on Mediascope's TGI/Marketing Index H1 2018.

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Statistics on "Cosmetics industry in Russia"

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