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Organic health and beauty product sales in the United Kingdom 2010-2018

Although a rather niche market, the sales value of organic health and beauty products in the UK from 2010 to 2018 have increased exponentially. In 2018, the value of sales reached 86.5 million British pounds. Compared to 2014, when the sales value was estimated at 44.6 million British pounds and 2010, when the sales value was 27.7 million British pounds, sales of organic health and beauty products in the UK have almost quadrupled in less than ten years.

Purchase frequency of organic/natural cosmetics in the UK

As of March 2019, just over half of UK consumers surveyed stated they “never” purchase organic and/or natural cosmetics. However, more than a quarter of consumers surveyed stated they purchase these types of products “a few times per year” and less than ten percent stated they purchase these items “monthly”. The most frequently stated motivations behind the purchase of natural or organic cosmetics among consumers in Europe is due to animal welfare reasons. 61 percent of respondents stated they purchase these products because they are not tested on animals and 51 percent purchases these items because they are not harmful to animals.

Global market value of natural health and beauty products

Similar to the UK’s natural beauty market trend, the global market value for natural health and beauty products is also predicted to increase over the next seven years. In 2018, the global market value stood at 34.5 billion U.S. dollars and this value is expected to increase to 54.5 billion US dollars by 2027. This data demonstrates that the organic and natural health trend visible in the UK and the world seems to be long-lasting and shows no signs of slowing down anytime soon.

Sales value of certified organic health and beauty products in the United Kingdom from 2010 to 2018

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Sources

Release date

March 2019

Region

United Kingdom

Survey time period

2010 to 2018

Supplementary notes

Date of release for this report is date of access.

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