Loyalty to retailers for dietary supplement purchases in the U.S. 2012

This statistic shows U.S. consumer loyalty in regards to where they purchased dietary supplements in 2012. Some 29 percent claimed to always purchase dietary supplements at primary store vitamin health food retailers. It is the most common to purchase vitamins at grocery stores or drug stores. Mass market retailers such as these experience larger growth, as consumers move away from specialty stores.

Percentage of U.S. dietary supplement users who purchase their supplements always at the same place as of 2012*

Percentage of supplement users
Primary store grocery/drug67%
Primary store vitamin health food29%
Primary store online retailer29%
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Release date

November 2012


United States

Survey time period

July 2012

Supplementary notes

* Original question: “I always purchase all my vitamins, minerals and supplements at...”

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Statistics on "Vitamins, minerals and supplements in the U.S."

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