Loyalty to retailers for dietary supplement purchases in the U.S. 2012

Percentage of U.S. dietary supplement users who purchase their supplements always at the same place as of 2012*

by Statista Research Department, last edited Nov 1, 2012
Loyalty to retailers for dietary supplement purchases in the U.S. 2012 This statistic shows U.S. consumer loyalty in regards to where they purchased dietary supplements in 2012. Some 29 percent claimed to always purchase dietary supplements at primary store vitamin health food retailers. It is the most common to purchase vitamins at grocery stores or drug stores. Mass market retailers such as these experience larger growth, as consumers move away from specialty stores.
Show more

Percentage of U.S. dietary supplement users who purchase their supplements always at the same place as of 2012*

Loading statistic...
Percentage of supplement users
Primary store grocery/drug67%
Primary store vitamin health food29%
Primary store online retailer29%
Percentage of supplement users
Primary store grocery/drug67%
Primary store vitamin health food29%
Primary store online retailer29%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited Nov 1, 2012
This statistic shows U.S. consumer loyalty in regards to where they purchased dietary supplements in 2012. Some 29 percent claimed to always purchase dietary supplements at primary store vitamin health food retailers. It is the most common to purchase vitamins at grocery stores or drug stores. Mass market retailers such as these experience larger growth, as consumers move away from specialty stores.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Vitamins, minerals and supplements"
  • Market overview
The most important statistics
  • Selected top companies
  • User prevalence
  • Types of supplements
  • Economic impact
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.