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Market share of selected grocery retailers in Denmark 2018

Based on sales, the Salling Group had a market share of slightly more than 35 percent in Denmark in 2018. It was ahead of Coop, Reitangruppen and some others. Formerly known as Dansk Supermarked Group, the Salling Group operates the stores Bilka, Føtex, Netto, BR and Salling. Additionally, the group consists of several online shops as well as franchises. In the period from 2012 to 2018, the retailer’s net revenue increased constantly. By the end of this period, the company generated a net revenue of just over 59 billion Danish kroner.

 Second largest player: Coop 

     In the same year, Coop Danmark’s market share, based on sales, amounted to nearly 35 percent. But in contrast to the Salling Group’s net revenue, the net revenue of Coop Danmark decreased in recent years. In 2012, it was approximately 40 billion Danish kroner and declined steadily to around 37 billion Danish kroner in 2018.

 Retailer’s market share in Sweden

     The Swedish food and health retailer ICA had by far the largest market share in the country in 2018. It reached almost 52 percent and was followed by the Axfood Group, Coop, Bergendahls, Lidl and Netto.

Market share of selected grocery retailers in Denmark in 2018

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Release date

October 2019



Survey time period


Special properties

based on sales

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Statistics on "Retail industry in Denmark"

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