Leading brands of cider in Great Britain 2018 by number of users

Of the many British brands of cider available throughout Great Britain, Strongbow is the most popular with an estimated 3.7 million consumers in 2018. This was followed by Bulmers, both of which are produced by H.P Bulmer.
Although cider is traditionally apple flavored, the alcoholic beverage is now available in several varieties, from pear to more obscure flavors such as blueberry and rhubarb. However, apple remains the most popular followed by berry.

Swedish ciders

In recent years there has been a shift in consumer tastes, with Swedish brands disrupting the traditional cider market in the UK. Despite only being introduced to the United Kingdom in 2003, Kopparberg has managed to the most popular cider brands in the country, with an estimated 5.7 million consumers in 2018. Another popular Swedish brand is Rekorderlig.
With the popularity of Swedish cider, it comes as no surprise that Sweden is the leading exporter to the UK, with imports reaching a value of 48 million GBP in 2018.

Cider consumption

Between 2002 and 2009, cider consumption per head in the UK steadily increased to a high of 26.6 pints. However, consumption has since fallen and by 2017 the average number of pints consumed per head was 20.
Cider is a popular drink to order in pubs and clubs, with the share of cider consumed in on-trade premises amounting to 39 percent in 2017. It has remained at a similar level over the past decade.

Brands of cider (including fruit cider) ranked by number of users in Great Britain in 2018

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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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