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Pharmaceutical industry direct to consumer media spending in the United States from 2009 to 2017 (in billion U.S. dollars)

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Pharmaceutical industry DTC media spending in U.S. 2009-2017 The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States from 2009 to 2017. In 2017, the pharmaceutical industry spent 5.8 billion U.S. dollars on direct to consumer media.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States from 2009 to 2017. In 2017, the pharmaceutical industry spent 5.8 billion U.S. dollars on direct to consumer media.
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Release date
April 2018
Region
United States
Survey time period
2009 to 2017
Supplementary notes
Figures have been rounded.
Data fore the years preceding 2013 come from earlier reports.
2013 to 2015 figures exclude digital; includes cinema; onwards, figures include digital.

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