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Pharmaceutical industry direct to consumer spending on traditional media in the United States from 2013 to 2017
(in billion U.S. dollars)
Pharmaceutical industry DTC traditional media spending in U.S. 2013-2017
The statistic represents the pharmaceutical industry's direct to consumer spending on traditional media in the United States from 2013 to 2017. In 2017, the pharmaceutical industry spent 5.8 billion U.S. dollars on direct to consumer media, excluding digital.
Pharmaceutical industry direct to consumer spending on traditional media in the United States from 2013 to 2017
(in billion U.S. dollars)
Spending in billion U.S. dollars
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Sources

Release date

April 2018

Region

United States

Survey time period

2013 to 2017

Special properties

traditional media only; excludes digital

Pharmaceutical industry DTC traditional media spending in U.S. 2013-2017
The statistic represents the pharmaceutical industry's direct to consumer spending on traditional media in the United States from 2013 to 2017. In 2017, the pharmaceutical industry spent 5.8 billion U.S. dollars on direct to consumer media, excluding digital.
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