Profile of Millennial travelers in the United States as of July 2016

Profile of Millennial travelers in the U.S. as of July 2016 This statistic shows the profile of Millennial travelers in the United States as of July 2016. Millennial travelers were characterized most by their cultural interest with an average Traveler Psychographic Intensity Index score of 70.3 in this category.
Millennial travelers were the generation group whose activity choices were most influenced by what was posted on social media. They were more than double as likely to be influenced by sites such as Facebook and Instagram than Baby Boomer travelers.
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Average Traveler Psychographic Intensity Index score*
Cultural interest70.3
Exploration hungry69.5
Food and cuisine driven traveler68.5
Wants the real destination not commercial tourism product65.2
Connected during leisure travel and its planning65.1
Intensively plans leisure travel60.5
Nature lovers58.8
Activity seekers56.9
Price sensitivity55.4
Average Traveler Psychographic Intensity Index score*
Cultural interest70.3
Exploration hungry69.5
Food and cuisine driven traveler68.5
Wants the real destination not commercial tourism product65.2
Connected during leisure travel and its planning65.1
Intensively plans leisure travel60.5
Nature lovers58.8
Activity seekers56.9
Price sensitivity55.4
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Description Source More information
This statistic shows the profile of Millennial travelers in the United States as of July 2016. Millennial travelers were characterized most by their cultural interest with an average Traveler Psychographic Intensity Index score of 70.3 in this category.
Millennial travelers were the generation group whose activity choices were most influenced by what was posted on social media. They were more than double as likely to be influenced by sites such as Facebook and Instagram than Baby Boomer travelers.
Show more
Release date
August 2016
Region
United States
Survey time period
June 30 to July 7, 2016
Number of respondents
2,007 respondents
Age group
18 years and older
Special properties
traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons
Method of interview
Online survey
Supplementary notes
* The source measures the intensity of a traveler's feelings toward certain aspects of travel using a set of seven-point scale questions. Each survey respondent is given a score of one to 100 (with a score of 100 indicating the highest level of intensity or importance) for each category.

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