Bristol-Myers Squibb: ad spend in the U.S. 2014

The statistic shows data on the advertising spending of Bristol-Myers Squibb in the United States from 2012 to 2014. According to the data provided by Kantar Media, the American pharmaceutical company spent 469.7 million U.S. dollars on advertising in the U.S. in 2012.

Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2015

More information

Region

United States

Survey time period

2012 to 2014

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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