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U.S. coffee consumption among Asian-Americans by type of coffee 2020

This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) in January 2020. Asian-American survey respondents were polled what kind of beverages they have drunk during the past day. The survey revealed that past-day penetration of espresso-based beverages among Asian-Americans in the U.S. was 28 percent.

Coffee consumption share among Asian-Americans in the United States in 2020, by type of coffee

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Source

Release date

2020

Region

United States

Survey time period

January 2020

Number of respondents

138 respondents

Age group

18 years and older

Special properties

both males and females, who consumed a beverage other than tap water the day prior to being interviewed

Method of interview

Online survey

Supplementary notes

The original question ran as follows:' What did you drink yesterday during each of the following times? This may include any beverage that you drank at home or outside your home and may have come in a cup, can or bottle.'
Traditional coffee, drunk hot or iced. This includes both gourmet and not gourmet. Figures might not add up due to rounding.
Traditional coffee (not gourmet): Traditional coffee drunk hot or iced that is not brewed from premium whole bean or ground varieties.
Traditional coffee (gourmet): Traditional coffee drunk hot or iced that is brewed from premium whole bean or ground varieties.
Espresso-based beverages: includes cappuccino, espresso, latte, café mocha, macchiato and caffé Americano.
Decaffeinated coffee: a cup of coffee that was decaffeinated or a combination of decaffeinated and caffeinated.
Instant Coffee: instant coffee from a can or jar (adding hot water to coffee granules or syrup in a cup) or instant coffee from pre-measured stick pack (adding hot water to coffee granules in a cup).
Non-espresso based beverages: frozen blended coffee, cold brew coffee and nitro coffee.

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