The results of a survey conducted in China in March 2019 showed that around 78.4 percent of respondents purchased most luxury goods for themselves. Around 15 percent of respondents bought luxury items as gifts for family or friends.
Main reasons for purchasing luxury goods among Chinese consumers as of March 2019
Characteristic
Share of respondents
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Fortune. (June 15, 2019). Main reasons for purchasing luxury goods among Chinese consumers as of March 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/
Fortune. "Main reasons for purchasing luxury goods among Chinese consumers as of March 2019." Chart. June 15, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/
Fortune. (2019). Main reasons for purchasing luxury goods among Chinese consumers as of March 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/
Fortune. "Main Reasons for Purchasing Luxury Goods among Chinese Consumers as of March 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/
Fortune, Main reasons for purchasing luxury goods among Chinese consumers as of March 2019 Statista, https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/ (last visited July 27, 2024)
Main reasons for purchasing luxury goods among Chinese consumers as of March 2019 [Graph], Fortune, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/324403/china-luxury-goods-purchase-reason/