The most popular luxury brands among Great Britain adults as of the third quarter of 2021 was the Swiss luxury watch brand Rolex. The brand came in first place receiving 55 percent of positive opinions by respondents. The minimalistic fashion brand Calvin Klein came in third place and received a 53 percent approval rate from respondents.
Factors influencing luxury goods purchasing in the UK
When UK consumers were asked to rate their reason for purchasing luxury goods from the five following factors of “special occasions”, “better quality products”, “providing confidence/pride”, “keeping up with friends/family” or “other”, nearly 50 percent stated “special occasions” had the most influence on their purchasing of luxury goods. A close second was due to the perception that luxury goods are “better quality products”. A similar survey revealed the same findings as 75 percent stated the “quality” of luxury items was the biggest pull factor influencing consumers.
Millennials’ luxury purchase behavior
Even among younger generations like millennials, peer pressure factors such as the label, the brand name and the exclusivity status associated with luxury goods do not seem to be a big factor influencing their purchase. 43 percent of UK millennials surveyed reported the “quality” influenced their purchasing behavior and only 13.4 percent surveyed stated the influence of the luxury brand’s “reputation” influenced their purchasing of luxury brands.
Most popular luxury brands in Great Britain (UK) as of September 2021
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YouGov. (December 3, 2021). Most popular luxury brands in Great Britain (UK) as of September 2021 [Graph]. In Statista. Retrieved September 28, 2022, from https://www.statista.com/statistics/967982/most-popular-luxury-brands-uk/
YouGov. "Most popular luxury brands in Great Britain (UK) as of September 2021." Chart. December 3, 2021. Statista. Accessed September 28, 2022. https://www.statista.com/statistics/967982/most-popular-luxury-brands-uk/
YouGov. (2021). Most popular luxury brands in Great Britain (UK) as of September 2021. Statista. Statista Inc.. Accessed: September 28, 2022. https://www.statista.com/statistics/967982/most-popular-luxury-brands-uk/
YouGov. "Most Popular Luxury Brands in Great Britain (Uk) as of September 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/967982/most-popular-luxury-brands-uk/
YouGov, Most popular luxury brands in Great Britain (UK) as of September 2021 Statista, https://www.statista.com/statistics/967982/most-popular-luxury-brands-uk/ (last visited September 28, 2022)