Most popular luxury brands in the UK 2020

This chart shows a ranking of the most popular luxury brands in the UK as of January 2020. Responses from the British public revealed that Rolex is the most popular luxury brand in the United Kingdom (UK) with 55 percent positive opinion. Coming right after Rolex were Calvin Klein and Hugo Boss. British brands like Ted Baker and Harrods were also amongst the top 10 most popular luxury brands in the UK.

Most popular luxury brands in the United Kingdom (UK) as of January 2020

Share of respondents with a positive opinion
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Release date

January 2019


United Kingdom (Great Britain)

Survey time period

January 2019 to January 2020*

Number of respondents

Over 6,000**

Method of interview

Online survey

Supplementary notes

* The number of respondents and the data collected by YouGov accumulate continually. The data as shown on the YouGov website is an average measure of the input provided by respondents since YouGov Ratings began in May 2018. For this particular ranking, data was collected between January 2019 and January 2020.

** The number of respondents for this survey varied by brand, between 6,049 to 6,213 interviews.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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