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When choosing a luxury goods brand, which factors are most important to you?
China: important factors influencing the selection of a luxury goods brand as of 2016
This statistic shows important factors influencing Chinese consumers in the selection of a luxury goods brand as of March 2016. During the survey, 12.2 percent of the respondents stated that one main factor influencing their purchase decision was dependent on the brands status as fashion leader.
When choosing a luxury goods brand, which factors are most important to you?
Share of respondents
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China: important factors influencing the selection of a luxury goods brand as of 2016
This statistic shows important factors influencing Chinese consumers in the selection of a luxury goods brand as of March 2016. During the survey, 12.2 percent of the respondents stated that one main factor influencing their purchase decision was dependent on the brands status as fashion leader.
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Statistics on "Luxury goods in the United Kingdom (UK)"
  • Luxury goods: UK market overview
  • Leading British luxury brands
  • Luxury department stores
  • Luxury consumers
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