Most important uses of online reviews for hoteliers worldwide as of October 2014
What are the key elements/uses of online reviews within your firm?
This statistic shows the most important uses of online reviews for hoteliers worldwide as of October 2014. During the survey, 50 percent of hotel industry professionals said that a key use for online reviews was in staff training.
What are the key elements/uses of online reviews within your firm?
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| Share of respondents | |
|---|---|
| Understanding customer needs | 77% |
| Quality management | 72% |
| Improve product or service | 72% |
| Staff training | 50% |
| Interaction/communication with guests | 47% |
| Customer engagement | 41% |
| Create customer loyalty | 40% |
| Marketing tool | 35% |
| Benchmarking | 25% |
| Increase occupancy | 18% |
| Let customer do marketing | 17% |
| Increase average daily rate | 15% |
| Increase review volume | 11% |
| Justification of rate | 11% |
| Improving keyword content for search engine marketing | 6% |
| No perceived added value | 2% |
| More an issue of being present | 2% |
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