Generation X: Main grocery store used in Great Britain 2014

This statistic shows the grocery stores Generation X consumers (aged 31 to 47) prefer to use for their main (or 'big') grocery shop in Great Britain in 2014. Of survey respondents, 11 percent chose Morrisons as their main store and 7 percent Aldi.

Where do you do your big shop/main shop?

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Release date

July 2014


United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,276 respondents

Age group

31-47 years

Special properties

Gen X (45%); Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Generation X = 31-47 year olds

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Statistics on "Loblaws"

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