U.S. consumer responses to mobile retail advertising 2014

Published by Statista Research Department, Sep 16, 2014
This statistic presents the information on mobile retail advertising methods U.S. mobile users were most likely to respond to. During the July 2014 survey it was found that 60 percent of respondents were likely to respond to discounts and sales mobile advertising. Product reviews were ranked second with a 36 percent engagement rate.

What information are you most likely to respond to in a retail-related mobile ad?

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Source

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Release date

September 2014

Region

United States

Survey time period

May to June 2014

Number of respondents

1,511 respondents

Special properties

Mobile users

Supplementary notes

The source does not provide information regarding the type of survey.
Multiple answers were possible.

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