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Sweden: channels of product discovery 2015

How exactly did you first come across this product or offer during product research/shopping?

by Statista Research Department, last edited Jun 10, 2016
Sweden: channels of product discovery 2015 This statistic shows how consumers in Sweden first discovered the product they recently purchased. During the 2015 survey, it was found that 36 percent of Swedish respondents initially came across the product while in a store.
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How exactly did you first come across this product or offer during product research/shopping?

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