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United States: channels of product discovery 2015

How exactly did you first come across this product or offer during product research/shopping?

by Statista Research Department, last edited Jun 10, 2016
United States: channels of product discovery 2015 This statistic shows how consumers in the United States first discovered the product they recently purchased. During the 2015 survey, it was found that 38 percent of U.S. respondents initially came across the product while in a store.
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How exactly did you first come across this product or offer during product research/shopping?

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