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United States: online and offline pre-purchase research 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows the pre-purchase research behavior of consumers in the United States in 2015. During the survey period it was found that 49 percent of U.S. respondents had collected information about a recently purchased product online.

Did any online or offline research inform your recent purchase?

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Sources

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Release date

June 2016

Region

United States

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,141 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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