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Which of these online sources informed your recent purchase?

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Canada: pre-purchase online research sources 2015 This statistic shows a ranking of online research sources consumers in Canada used prior to a recent purchase as of March 2015. During the survey period it was found that seven percent of Canadian respondents gathered information about the product they bought on price comparison websites.
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Description Source More information
This statistic shows a ranking of online research sources consumers in Canada used prior to a recent purchase as of March 2015. During the survey period it was found that seven percent of Canadian respondents gathered information about the product they bought on price comparison websites.
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Release date
June 2016
Region
Canada
Survey time period
January to March 2014; January to March 2015
Number of respondents
6,071 respondents
Age group
16 years and older
Special properties
internet users who recently made a purchase
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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