Penetration rate of spirit brands in Turkey 2012-2013

This statistic illustrates the average penetration rate of spirit brands in Turkey in 2012 and 2013. The survey revealed that 12 percent of respondents purchased Jack Daniels brand whiskey within the last three to twelve months of 2013.

Average penetration rate* of spirit brands in Turkey in 2012 and 2013

Brand	2012	2013
Yeni Raki	0%	35%
Tekirdag Raki	0%	12%
Jack Daniels	30%	12%
Absolut	50%	9%
Doluca	7%	8%
Istanblue	26%	7%
J&B	6%	7%
Chivas Regal	0%	3%
Votka 1967	4%	2%
Jim Beam	15%	2%
Baileys	1%	2%
Bacardi	5%	2%
Gordons	0%	2%
Campari	6%	1%
Jägermeister	0%	1%
Camino Real	0%	1%
Captain Morgan	0%	1%
Johnnie Walker	5%	1%
Malibuu	3%	1%
Herdem Izmir	1%	1%
Binboa	23%	0%
Hennessy	0%	0%
Smirnoff	18%	0%
Chivas	10%	0%
Nemiroff	0%	0%

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Release date

February 2014

More information

Region

Turkey

Survey time period

2012 and 2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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