This statistic shows which purchase channel consumers in the United States chose after doing in-store product research in 2014. During the survey period it was found that 12 percent of U.S. respondents had made their purchase online after having previously conducted in-store research.
After researching in-store, where did you make your purchase?
internet users, who recently made a purchase and researched in-store
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Where did you make your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (October 26, 2014). After researching in-store, where did you make your purchase? [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/376067/purchase-channels-after-in-store-research-us/
Google. "After researching in-store, where did you make your purchase?." Chart. October 26, 2014. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/376067/purchase-channels-after-in-store-research-us/
Google. (2014). After researching in-store, where did you make your purchase?. Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/376067/purchase-channels-after-in-store-research-us/
Google. "After Researching In-store, Where Did You Make Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/376067/purchase-channels-after-in-store-research-us/
Google, After researching in-store, where did you make your purchase? Statista, https://www.statista.com/statistics/376067/purchase-channels-after-in-store-research-us/ (last visited August 10, 2022)
