Cross-border e-shoppers who prefer to purchase directly from brands 2022, by country
When shopping online abroad, 80 percent of Chinese consumers prefer to buy products directly from the brand's website, according to a 2022 survey. In contrast, only 36 percent of e-shoppers in Japan felt the same. The preference for direct-to-consumer (D2C) platforms for cross-border purchases stood at 61 percent in the U.S. and Australia.
