Cross-border e-shoppers who prefer to purchase directly from brands 2022, by country

Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries

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Release date

May 2023



Survey time period

July 2022

Number of respondents

9,000 online shoppers in 9 countries*

Method of interview

Online survey

Supplementary notes

* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.

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