Switzerland: purchase channels after online research 2014

Published by Statista Research Department, Oct 26, 2014
This statistic shows which purchase channel consumers in Switzerland chose after doing online product research in 2014. During the survey period it was found that 39 percent of Swiss respondents had made their purchase in-store after having previously conducted online research.

After researching online, where did you make your purchase?

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Sources

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Release date

October 2014

Region

Switzerland

Survey time period

January to March 2014

Number of respondents

2,063 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Where did you make your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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