Newsbrands reach in the United Kingdom (UK) 2018, by sector and nation

Share of adults consuming newspaper brands monthly in the United Kingdom (UK) from January 2018 to December 2018, by nation and sector

Newsbrands reach in the United Kingdom (UK) 2018, by sector and nation This statistic shows the monthly reach of newspaper brands in the United Kingdom (UK) from January 2018 to December 2018, by nation and sector. Reach was highest in Scotland in the popular news brand sector, with 71 percent of the adult population reading these types of newspaper brands at least once monthly during the period in consideration.
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Share of adults consuming newspaper brands monthly in the United Kingdom (UK) from January 2018 to December 2018, by nation and sector

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Great BritainScotland
Total market90%92%
Quality62%62%
Popular66%71%
Mid-market61%59%
Scottish regional-38%
Great BritainScotland
Total market90%92%
Quality62%62%
Popular66%71%
Mid-market61%59%
Scottish regional-38%
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This statistic shows the monthly reach of newspaper brands in the United Kingdom (UK) from January 2018 to December 2018, by nation and sector. Reach was highest in Scotland in the popular news brand sector, with 71 percent of the adult population reading these types of newspaper brands at least once monthly during the period in consideration.
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