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U.S. magazine industry - statistics & facts

The magazine industry is facing challenges, not least because of the waning interest in printed media formats. The estimated revenue of periodical publishers in the United States fell sharply in the past decade from 46 billion U.S. dollars in 2007 to just over 26 billion in 2019, and print advertising and subscription revenue is a sore point for even the larger media conglomerates like Meredith Corporation. The internet changed the print publishing industry drastically and reshaped not only how consumers engage with content, but the kinds of content they enjoy. Audiences have become accustomed to the advantages offered by digital alternatives, making it increasingly difficult for print publications to keep their readers. Although competition is becoming more and more fierce, the total number of magazine readers in the U.S. has actually seen a slight increase in the last decade. The number of magazines in the U.S. has also grown steadily each year.

The surprising resilience of magazines

Data on magazine readership by format shows that U.S. consumers still prefer print magazines to digital. Although printed media in general is considered less appealing than digital alternatives, it is perhaps the unique appeal of magazines that has helped them to survive. Magazines have a certain visual appeal not comparable to that of a printed newspaper – from fashion and travel inspiration to recipe ideas and snaps of the reader’s favorite celebrities, magazines often showcase certain lifestyles which match the aspirations of their audiences.

Another appealing aspect of magazine media is its commitment to specific rather than generic content. Unlike newspapers, many magazines focus solely on one topic, e.g. travel, fashion, or home improvement, thus attracting particular types of consumers. Indeed, Architectural Digest, an American magazine whose topic is best explained by its title, ranked as the fastest growing magazine brand in the U.S. in 2019, followed by travel magazine AFAR, lifestyle publication Magnolia, Bicycling, and House Beautiful.

Where the future of printed magazines lies is as yet unclear. The continued preference for printed magazines may be a comfort to publishers, but digital alternatives are increasing in prevalence, and magazines are finding themselves in close competition with blogs. Blogs also provide niche and visually enticing content, but few ask for financial contributions from their readers. The proliferation of free digital content poses risks to paid physical media, and the magazine market will rely on its audience purchasing physical copies as well as advertisers continuing to invest in printed publications if the offline segment of the market is to survive.

Key figures

The most important key figures provide you with a compact summary of the topic of "Magazine Industry" and take you straight to the corresponding statistics.

Market leaders

Advertising

Consumption

Usage

Magazine industry in the U.S.

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U.S. magazine industry - statistics & facts

The magazine industry is facing challenges, not least because of the waning interest in printed media formats. The estimated revenue of periodical publishers in the United States fell sharply in the past decade from 46 billion U.S. dollars in 2007 to just over 26 billion in 2019, and print advertising and subscription revenue is a sore point for even the larger media conglomerates like Meredith Corporation. The internet changed the print publishing industry drastically and reshaped not only how consumers engage with content, but the kinds of content they enjoy. Audiences have become accustomed to the advantages offered by digital alternatives, making it increasingly difficult for print publications to keep their readers. Although competition is becoming more and more fierce, the total number of magazine readers in the U.S. has actually seen a slight increase in the last decade. The number of magazines in the U.S. has also grown steadily each year.

The surprising resilience of magazines

Data on magazine readership by format shows that U.S. consumers still prefer print magazines to digital. Although printed media in general is considered less appealing than digital alternatives, it is perhaps the unique appeal of magazines that has helped them to survive. Magazines have a certain visual appeal not comparable to that of a printed newspaper – from fashion and travel inspiration to recipe ideas and snaps of the reader’s favorite celebrities, magazines often showcase certain lifestyles which match the aspirations of their audiences.

Another appealing aspect of magazine media is its commitment to specific rather than generic content. Unlike newspapers, many magazines focus solely on one topic, e.g. travel, fashion, or home improvement, thus attracting particular types of consumers. Indeed, Architectural Digest, an American magazine whose topic is best explained by its title, ranked as the fastest growing magazine brand in the U.S. in 2019, followed by travel magazine AFAR, lifestyle publication Magnolia, Bicycling, and House Beautiful.

Where the future of printed magazines lies is as yet unclear. The continued preference for printed magazines may be a comfort to publishers, but digital alternatives are increasing in prevalence, and magazines are finding themselves in close competition with blogs. Blogs also provide niche and visually enticing content, but few ask for financial contributions from their readers. The proliferation of free digital content poses risks to paid physical media, and the magazine market will rely on its audience purchasing physical copies as well as advertisers continuing to invest in printed publications if the offline segment of the market is to survive.

Interesting statistics

In the following 3 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Magazine Industry".

Statistics on the topic

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