According to a survey among marketeers, advertising expenditure on online channels increased the most in Finland due to the coronavirus (COVID-19) outbreak. In contrast, events, outdoor advertising, and print experienced major losses as of April 2020. While advertising spending on e-commerce, e-mail, social media, and content marketing grew by 30 to 40 percent, events and outdoor advertising decreased by 50 percent or more.
Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 8, 2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). "Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel." Chart. April 8, 2020. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). (2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). "Change in Advertising Spending of Finnish Companies Due to The Covid-19 Outbreak in 2020, by Channel." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.), Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel Statista, https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/ (last visited November 04, 2024)
Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel [Graph], IAB (U.S.), April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/