According to a survey among marketeers, advertising expenditure on online channels increased the most in Finland due to the coronavirus (COVID-19) outbreak. In contrast, events, outdoor advertising, and print experienced major losses as of April 2020. While advertising spending on e-commerce, e-mail, social media, and content marketing grew by 30 to 40 percent, events and outdoor advertising decreased by 50 percent or more.
Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel
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Statistics on "Economic impact of COVID-19 in Finland"
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IAB. (April 8, 2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel [Graph]. In Statista. Retrieved August 07, 2020, from https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB. "Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel." Chart. April 8, 2020. Statista. Accessed August 07, 2020. https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB. (2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel. Statista. Statista Inc.. Accessed: August 07, 2020. https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB. "Change in Advertising Spending of Finnish Companies Due to The Covid-19 Outbreak in 2020, by Channel." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB, Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel Statista, https://www.statista.com/statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/ (last visited August 07, 2020)
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