Try our corporate solution for free!

Survey: gross advertising expenditure development by product sector in Germany 2021

How will the gross advertising expenditure develop in the following product sectors in 2021 in comparison to 2020?

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

January 2021



Survey time period

November and December 2019

Number of respondents

14 media agencies

Method of interview

Online survey

Supplementary notes

The "And how do you estimate the overall development of the Nielsen gross advertising expenditure for 2019 in comparison to 2018 for the following product sectors listed according to Nielsen classification?" (Original German question: "Und wie schätzen Sie die Gesamtentwicklung der Nielsen-Brutto-Werbeaufwendungen für die nachstehenden, nach Nielsen-Systematik aufgeführten Produktbereiche für das Jahr 2019 im Vergleich zu 2018 ein?")
Missing percentage points to 100 per cent: "Don't know".

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in India"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.