Survey: gross advertising expenditure development by product sector in Germany 2021

How will the gross advertising expenditure develop in the following product sectors in 2021 in comparison to 2020?

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Release date

January 2021



Survey time period

November and December 2019

Number of respondents

14 media agencies

Method of interview

Online survey

Supplementary notes

The "And how do you estimate the overall development of the Nielsen gross advertising expenditure for 2019 in comparison to 2018 for the following product sectors listed according to Nielsen classification?" (Original German question: "Und wie schätzen Sie die Gesamtentwicklung der Nielsen-Brutto-Werbeaufwendungen für die nachstehenden, nach Nielsen-Systematik aufgeführten Produktbereiche für das Jahr 2019 im Vergleich zu 2018 ein?")
Missing percentage points to 100 per cent: "Don't know".

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