According to the global survey conducted in the third quarter of 2023, around 35 percent of internet users in Germany reported discovering new brands via ads on TV. More than 37 percent came across new brands through search engines. Meanwhile, roughly 31 percent of the users discovered new brands, products, and services on retail websites.
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Germany as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/ (last visited October 12, 2024)
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/