Television consumption in Germany as of January 27, 2020, by age group

German television viewers spent an average of three and a half hours a day watching TV. It is still one of the most used mediums among the population. However, the time people spent watching TV was strongly related to the age group. People within the age span from 14 to 29 for example, spent only 67 minutes a day watching TV.

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On a weekday, based on recent figures, most viewers spent an average of around two hours watching TV. They split their time between the following genres: the news, crime series and movies, followed by animal and nature programs. Live sports broadcasts and regional programs were also popular. Watching TV several times a week was widespread among the population, compared to those who did so several times or once a month. Increased TV time among older viewers may be due to the inclusion of retirees who are home more often. That is not to say that children and younger viewers necessarily spend less time watching TV programs, but how they access and consume it has changed, with influencing factors such as online streaming services and mobile device ownership.

Samsung TVs most popular

German viewers preferred Samsung TVs, while other leading brand choices included LG and Panasonic. As for the future of television programming and broadcasting, industry revenue is predicted to rise in the 2020s, reaching over 11 million U.S. dollars in 2023.