Television consumption in Germany in 2021, by age group

German television viewers spent an average of around 3.5 hours a day watching TV. It is still one of the most used mediums among the population. However, the time people spent watching TV daily also varied by age group. People aged 14 to 19, for example, spent 75 minutes a day watching TV.

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On a weekday, based on recent figures, most viewers spent an average of around two hours watching TV. They split their time between the following genres: the news, sports broadcasts and travel programs. Watching TV several times a week was widespread among the population, compared to those who did so several times or once a month. Increased TV time among older viewers may be due to the inclusion of retirees who are home more often. That is not to say that children and younger viewers necessarily spend less time watching TV programs, but how they access and consume it has changed, with influencing factors such as online streaming services and mobile device ownership.

Samsung TVs most popular

German viewers preferred Samsung TVs, while other leading brand choices included LG and Philips. As for the future of television programming and broadcasting, industry revenue is predicted to remain stable in the 2020s.