In 2021, TV advertising revenue increased by 12.55 percent of the values reported a year earlier. For the forecast period 2022 to 2026, the source projected that the revenue would continue decreasing, with an exception of 2024, when the growth is projected to amount to 1.73 percent.
Change in TV advertising revenue in Germany from 2018 to 2026
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2022
- Premium Statistic Distribution of ad spend in Germany 2022, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2026
- Premium Statistic TV ad revenue growth in Germany 2018-2026
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
7
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2022, by industry
- Premium Statistic TV ad spend growth in Germany 2022, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2022
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2021, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2026
- Premium Statistic Online TV ad revenue in Germany 2017-2026
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2022
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2022
Consumer insights
6
- Basic Statistic Television consumption in Germany in 2022, by age group
- Premium Statistic Ad spend vs. media time gap in Germany 2022
- Premium Statistic Likeability of advertising in Germany 2021
- Premium Statistic Frequency of ad consumption in Germany 2021
- Premium Statistic Main channels of new brand discovery Germany Q3 2022
- Premium Statistic Purchasing behavior after a product has been promoted by a celebrity Germany 2022
Further related statistics
15
- Television advertising year-on-year growth in France 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- B2B TV ad spend in the UK 2018-2022
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Annual change in advertising spending in Ireland 2022-2023, by medium
- Advertising spending growth in Bulgaria in 2014, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Year-on-year advertising spending change in Sweden November 2020, by media
- BVOD ad spending growth in the UK 2017-2023
Further Content: You might find this interesting as well
Statistics
- Television advertising year-on-year growth in France 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- B2B TV ad spend in the UK 2018-2022
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Annual change in advertising spending in Ireland 2022-2023, by medium
- Advertising spending growth in Bulgaria in 2014, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Year-on-year advertising spending change in Sweden November 2020, by media
- BVOD ad spending growth in the UK 2017-2023
PwC. (August 9, 2022). Change in TV advertising revenue in Germany from 2018 to 2026 [Graph]. In Statista. Retrieved October 04, 2023, from https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in TV advertising revenue in Germany from 2018 to 2026." Chart. August 9, 2022. Statista. Accessed October 04, 2023. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. (2022). Change in TV advertising revenue in Germany from 2018 to 2026. Statista. Statista Inc.. Accessed: October 04, 2023. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in Tv Advertising Revenue in Germany from 2018 to 2026." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC, Change in TV advertising revenue in Germany from 2018 to 2026 Statista, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/ (last visited October 04, 2023)
Change in TV advertising revenue in Germany from 2018 to 2026 [Graph], PwC, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/