Nordics: smartphone shopping behaviors 2014

This statistic presents a selection of smartphone shopping behavior of smartphone users in selected Nordic countries as of November 2014. During the survey period it was found that 19 percent of smartphone users in Denmark hat scanned a barcode or QR code with their mobile device in the past 12 months.

Thinking generally about shopping online using a smartphone, which of the following have you done in the past year?

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Source

In cooperation with
Ipsos
Release date

February 2015

Region

Denmark, Norway, Sweden

Survey time period

September 9 to November 3, 2014

Number of respondents

Denmark n = 571; Sweden n = 630; Norway n = 567

Age group

18 years and older

Special properties

Smartphone owners/users

Supplementary notes

Total survey n = 17,519
Activities done in the past 12 months
Values may not add up to 100 percent due to rounding.

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