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Social media usage among children in the United Kingdom (UK) 2018

Social media sites or apps used by children in the United Kingdom (UK) in 2018*

by S. O'Dea, last edited Aug 9, 2019
Social media usage among children in the United Kingdom (UK) 2018 Facebook was the social media service most likely to be used by children aged 12 to 15 years during 2018 in the United Kingdom, while Instagram and Snapchat were closely placed in second and third. 72 percent of those aged 12 to 15 years reported using Facebook, compared with 62 percent of respondents using Snapchat.
Youth accounts on the decline

From a peak of 80 percent in 2012, the share of children aged 12 to 15 years of age with a social media account fell to 70 percent in 2018. Despite some major social networks setting minimum age limits in their terms of service, five percent of children aged 5 to 7 years had a social media account in 2018, according to Ofcom.

Facebook falling out of favor with teens

   Among teens and young adults in the United States, Snapchat had more reach than any other social network, slightly ahead of Facebook and Instagram. When you remove young adults from the picture, Snapchat is clearly the most important social network and Facebook barely comes into the equation. Since the Fall/Autumn period of 2017, less than ten percent of teens in the United States said Facebook was their most important social network, compared with more than 40 percent of teens who nominated Snapchat.
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Social media sites or apps used by children in the United Kingdom (UK) in 2018*

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Children and media in the United Kingdom (UK)
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