Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Social media usage Australia 2018 by age

Use of social networking sites in Australia as of March 2018, by age

by Christopher Hughes, last edited Aug 9, 2019
Social media usage Australia 2018 by age Social media presence plays an important role in Australia, with more than 90 percent of Australians between the ages of 12 to 55 years old claiming to have an account on a social networking site. This high figure applies to senior citizens as well: more than half the people above the age of 55 years have an account on a social networking platform.
Most used social media platform

  Australia has one the highest active social media penetration rates internationally, with most of the population holding an account on a social network platform. This is partially due to the country’s high internet penetration rate and heavy influence from the western world with regard to internet and social media trends. For a country of slightly more than 24 million people, it is estimated that more than 18 million citizens have an account on a social media. Furthermore, Facebook dominates the market with more than double the number of users compared to the second-placed platform Instagram.

Reasons for using social networking sites

  There are various reasons that Australians use social networking sites with the main reason being to catch up/keep in touch with family and friends. While this applies to all age groups, the younger generation have more reasons to stay engaged on social media while the elderly mainly uses social media solely for friends and family.
Show more

Use of social networking sites in Australia as of March 2018, by age

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Social media in the Netherlands"
  • Most popular social media platforms (how many people)
The most important statistics
  • Social media users (age)
  • Instagram
  • Facebook
  • WhatsApp
  • Twitter
  • Snapchat and TikTok (musical.ly)
  • LinkedIn
  • Pinterest
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.