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When shopping on your smartphone or tablet, from which format do you prefer to purchase?

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Preferred method of online shopping on a smartphone or tablet in France in 2015 The statistic presents the findings of a survey on online consumers' preferred method of online shopping in France in 2015, by device. When asked about the preferred method of purchasing on mobile devices, 30 percent of the smartphone owners stated mobile apps as their preferred means of online shopping.
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Mobile appMobile siteFull website
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Mobile appMobile siteFull website
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Description Source More information
The statistic presents the findings of a survey on online consumers' preferred method of online shopping in France in 2015, by device. When asked about the preferred method of purchasing on mobile devices, 30 percent of the smartphone owners stated mobile apps as their preferred means of online shopping.
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Release date
March 2015
Region
France
Survey time period
March 2015
Number of respondents
Tablet (n=175), Smartphone (n=147)
Special properties
Consumers who made a purchase on a mobile device.

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