Purchase reasons for printers in France 2014
When you or other members of your household purchased these products or devices, what were the reasons for purchase?
This statistic shows the purchase reasons for printers in France in 2014. Most common reasons were that an existing product had broken and specific new features were wanted with 44 percent and 19 percent of the respondents stating said reasons respectively.
When you or other members of your household purchased these products or devices, what were the reasons for purchase?
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| Share of respondents | |
|---|---|
| An existing product had broken | 44% |
| Wanted specific new features | 19% |
| Existing product was not working well | 17% |
| Wanted better performance | 15% |
| Needed additional product | 13% |
| Wanted product enjoyable with family | 10% |
| None of the above | 9% |
| New product allowed for new gadgets | 9% |
| Wanted a more up date version | 9% |
| Wanted smaller/lighter product | 9% |
| Wanted better looking version | 8% |
| Bought as a gift | 8% |
| Was prompted by email received | 7% |
| Other | 7% |
| Due to moving home | 7% |
| Bought for work | 5% |
| Saw someone else owning it | 5% |
| Simply as a treat | 5% |
| Saw a celebrity owning it | 5% |
| Going on holiday | 5% |
| Triggered by major event in personal life | 3% |
| Was prompted by advert online | 3% |
| Don't know | 0% |
Source
More information
Statistics on "Printers (hardcopy peripherals)"
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