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Consumers making in-store purchases after online browsing in Canada 2018

Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2018

by J. Clement, last edited Apr 8, 2019
Consumers making in-store purchases after online browsing in Canada 2018 This statistic shows the percentage of consumers researching products digitally before purchasing in store in Canada as of March 2018. During the survey, 45 percent of the respondents said they always or often engaged in webrooming, while 15 percent said they rarely or never did so.
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Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2018

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Statistics on "E-commerce in Canada"
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  • Online shoppers
  • Shopping behavior
  • Digital payment
  • Holiday e-commerce
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