According to a survey conducted in March 2022, 45 percent of consumers in Canada reported that they often or always researched products digitally before purchasing them in stores. Additionally, 38 percent of the respondents said they sometimes engaged in webrooming, while 16 percent said they rarely or never did so.
Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022
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Statistics on E-commerce in Canada
Overview
6
- Premium Statistic Retail e-commerce revenue in Canada 2017-2027
- Premium Statistic Retail e-commerce sales value in Canada 2021-2025
- Basic Statistic Monthly retail e-commerce sales value in Canada 2016-2022
- Premium Statistic E-commerce sales in Canada 2021-2025, by device
- Premium Statistic Number of digital buyers in Canada 2017-2025
- Premium Statistic Digital buyer penetration in Canada 2017-2025
Segments
8
- Premium Statistic Chain retail e-commerce sales in Canada 2022-2027, by business model
- Basic Statistic E-commerce retail sales in Canada 2020, by sector
- Basic Statistic Share of e-commerce retail sales in Canada 2020, by sector
- Basic Statistic E-commerce as share of total retail sales in Canada 2020, by sector
- Premium Statistic Fashion as share of total e-retail sales in Canada 2017-2025
- Premium Statistic Electronics as share of total e-retail sales in Canada 2017-2025
- Premium Statistic Furniture as share of total e-retail sales in Canada 2017-2025
- Premium Statistic Toys, hobby & DIY as share of total e-retail sales in Canada 2017-2025
E-retailers
8
- Premium Statistic Canada: Top 10 online stores
- Premium Statistic Sales of selected e-commerce banners in Canada 2022-2027
- Basic Statistic Electronics & media: top 5 online stores in Canada in 2021, by net sales
- Basic Statistic Furniture & appliances: top 5 online stores in Canada in 2021, by net sales
- Basic Statistic Food & personal care: top 5 online stores in Canada in 2021, by net sales
- Basic Statistic Fashion: top 5 online stores in Canada in 2021, by net sales
- Basic Statistic Toys & baby: top 3 online stores in Canada in 2021, by net sales
- Basic Statistic Sports & outdoor: top 3 online stores in Canada in 2021, by net sales
Consumption
8
- Premium Statistic Attitudes towards online shopping in Canada 2022
- Premium Statistic Share of online shoppers in Canada 2021, by gender
- Premium Statistic Share of Canadian online shoppers 2021, by age group
- Premium Statistic Leading online shopping devices in Canada 2022
- Premium Statistic Canadian online shoppers' purchase frequency 2021
- Premium Statistic Leading reasons for online shopping in Canada 2022
- Premium Statistic Canadian online shoppers' deciding factors when choosing retailers 2021
- Premium Statistic E-retailers' stand-out features among Canadian online shoppers 2021
Digital payment
4
Further related statistics
13
- Consumers making online purchases after in-store browsing in Canada 2022
- Reasons consumers prefer online to in-store shopping in Canada 2016
- Reasons consumers enjoy in-store shopping Canada 2018
- Retail purchases made online in Great Britain 2012-2013, by product type
- Where do Spaniards buy their Father's Day gifts?
- Leading shopping locations in Great Britain 2012-2013
- Factors influencing shopping location choice in Great Britain 2012-2013
- Share of purchases made online in Ireland 2017, by category
- Canada: product categories which consumers have not purchased online 2014
- In-store vs. online purchases in selected product categories Canada 2014
- U.S. online vs. in-person shopping preferences 2019, by product category
- Reasons for choosing a specific store for shopping in Canada 2017
- Reasons why U.S. shopping mall consumers go to malls as of 2018
Further Content: You might find this interesting as well
Statistics
- Consumers making online purchases after in-store browsing in Canada 2022
- Reasons consumers prefer online to in-store shopping in Canada 2016
- Reasons consumers enjoy in-store shopping Canada 2018
- Retail purchases made online in Great Britain 2012-2013, by product type
- Where do Spaniards buy their Father's Day gifts?
- Leading shopping locations in Great Britain 2012-2013
- Factors influencing shopping location choice in Great Britain 2012-2013
- Share of purchases made online in Ireland 2017, by category
- Canada: product categories which consumers have not purchased online 2014
- In-store vs. online purchases in selected product categories Canada 2014
- U.S. online vs. in-person shopping preferences 2019, by product category
- Reasons for choosing a specific store for shopping in Canada 2017
- Reasons why U.S. shopping mall consumers go to malls as of 2018
CIRA. (May 24, 2022). Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. "Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022." Chart. May 24, 2022. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. (2022). Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. "Percentage of Consumers Researching Products Digitally before Purchasing in Store in Canada as of March 2022." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA, Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 Statista, https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/ (last visited January 29, 2023)
Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 [Graph], CIRA, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/