Importance of flavor in cigarette brand choice in EU-28 2014

How important is or was the specific taste such as menthol, spicy, fruity or sweet in your choice of brand of cigarettes?

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Release date

May 2015

Region

Europe

Survey time period

November 29, to December 08, 2014

Number of respondents

27,801 respondents

Age group

15 years and over

Method of interview

Face-to-face interview

Supplementary notes

Exact formulation of the question: "QC5.4. How important is or was each of the following factors in your choice of brand of cigarettes? The specific tastes such as menthol, spicy, fruity or sweet."

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