Cigarettes: specific flavor as purchase factor in EU 2014

This statistic displays how important the specific taste such as menthol, spicy, fruity or sweet is as a factor in determining the choice of cigarette brand purchased in EU-28 countries in 2014. Of respondents, 44 percent thought the specific flavor was not at all important.

How important is or was the specific taste such as menthol, spicy, fruity or sweet in your choice of brand of cigarettes?

Characteristic	Share of respondents
Very important	14%
Fairly important	19%
Not very important	21%
Not at all important	44%
Don't know	2%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

May 2015

More information

Region

Europe

Survey time period

November 29, to December 08, 2014

Number of respondents

27,801 respondents

Age group

15 years and over

Method of interview

Face-to-face interview

Supplementary notes

Exact formulation of the question: "QC5.4. How important is or was each of the following factors in your choice of brand of cigarettes? The specific tastes such as menthol, spicy, fruity or sweet."

Citation formats