E-commerce revenue in European countries 2012-2017

This statistic shows data on the B2C e-commerce revenue in European countries** from 2012 to 2015, and a forecast up to 2017. In 2013, the European online commerce market generated a revenue of roughly 131.6 billion euros. The B2C e-commerce in Europe** is forecasted to amount to approximately 250 billion euros in 2017. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019. The average annual spending per capita for online shopping in 2016 was as high as 1,118 euros in the United Kingdom and as low as 226 euros in Poland. The e-commerce revenue share of companies in Europe accounted for 16 percent of total revenues in the European Union in 2016. The Czech Republic and Ireland were among countries with the highest share of revenues coming from e-commerce. The United Kingdom, Germany and France were among the countries with the highest proportion of internet users who use online shopping. Further information on e-commerce in Europe can be found in the Dossier: E-commerce in Europe.

B2C e-commerce revenue in European countries** from 2012 to 2017

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Release date

February 2016


France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

Survey time period

January 2016

Supplementary notes

* Forecast.

** Data includes sales in the UK, Germany, France, Spain, Italy, the Netherlands, Sweden, and Poland.

During the survey extensive statistical analysis was conducted, trade statistics and forecasts were evaluated. Telephone interviews with leading tradespeople were conducted, as well as a representative population survey among consumers.

Figures were partly derived from previous publications.

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Statistics on "E-commerce in Europe"

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