Internet industry in Europe - Statistics & Facts
Interesting statistics
In the following 9 chapters, you will quickly find the 71 most important statistics relating to "Internet industry in Europe".
The telecommunications industry revenue in the UK amounted to 37.5 billion British pounds. The German internet industry's revenue from services and applications is forecast to be close to 3.7 billion euros in 2017. Aggregation and transaction, as well as network infrastructure also contributed to the internet industry revenue in Germany. The industry is expected to employ approximately 330,000 individuals in Germany by 2019.
The internet is the basis for a vibrant e-commerce market in Europe. The UK and Germany are the most developed part of the European market. In the UK the share of internet users who shopped online amounted to over 80 percent in 2015. Germany is predicted to have practically the same penetration rate of of 81 percent by 2020. In the UK the share of online retail sales is estimated to reach 17.8 percent in 2017, in Germany approximately 15 percent. Average annual online shopping spending per capita in 2016 came to 1,118 euros in the UK and 676 euros in Germany. However, companies in Ireland had the highest e-commerce revenue share, despite the country being a less developed market overall.
The internet also offers an active advertising platform. Worldwide online advertising revenues amounted to approximately 154 billion U.S. dollars in 2015. In the same year, online advertising revenue in Germany amounted to 6 billion euros. Spanish online advertising revenues reached a total of 668 million euros in 2015. Digital advertising in the UK generated a revenue of 13.2 billion U.S. dollars.
Market overview
Online retail
Online advertising
Publishing
Digital Entertainment
eServices
Paid Content
Travel
Social Networks
Important key figures
The most important key figures provide you with a compact summary of the topic of "Internet industry in Europe" and take you straight to the corresponding statistics.
Internet industry in European countries
- Revenue of the fixed broadband sector in Spain in 20164,200 m EUR
- Total telecommunications industry revenue in the United Kingdom (UK) in 201735.6bn GBP
- Forecast internet industry revenue from services and applications in Germany in 20173.7bn EUR
- Forecast internet industry revenue from the network infrastructure segment in Germany in 201726.5bn EUR
- Forecast internet industry revenue from aggregation and transaction in Germany in 201755.2bn EUR
- Forecast number of employees in the internet industry in Germany in 2017283
E-commerce
- B2C e-commerce revenue in Europe in 2015185.4bn EUR
- Share of internet users in the UK using e-commerce in 201587.3%
- Share of internet users in Germany using e-commerce in 201587%
- Retail e-commerce sales as share of retail trade in the UK in 201616.8%
- Retail e-commerce sales as share of retail trade in Germany in 201613.5%
- Average annual spending per capita for online shopping in the UK in 2018942 EUR
- Average annual spending per capita for online shopping in Germany in 2018670 EUR
- E-commerce revenue share of companies in the UK 201718%
