Average daily TV viewing time in Denmark 2008-2018

Daily television consumption in Denmark decreased between 2010 and 2018, as Danish consumers spent nearly an hour a day less in front of the TV. Similarly, the average daily TV reach in the country decreased from over 70 percent to only 58 percent in the same period.

How does online TV develop in Denmark?

Watching online TV or other streaming services increased in Denmark. Another survey from the first quarter of 2018 found, that almost two third of Danish respondents streamed movies, series, TV programs, and video clips at least once a week. By contrast, in 2016, the share was 56 percent. Younger people tend to consume online video more than elderly. More than half of the 15-to 25-year-olds watched online videos weekly. Meanwhile, the share of individuals aged 56 years and older was merely 21 percent.

Which age group uses traditional TV the most in Denmark?

Particularly younger people used traditional television less and less. According to a survey conducted in 2018, the daily linear TV viewing time among individuals aged 12 to 18 years amounted to 37 minutes on average. By comparison, 55- to 70-year-olds spent nearly 200 minutes more on watching traditional television.

Average daily television viewing time in Denmark from 2008 to 2018

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Source

Release date

October 2019

Region

Denmark

Survey time period

2008 to 2018

Age group

3 years and older

Special properties

TV-meter-data

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Statistics on "Television market in Denmark"

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