Average daily TV viewing time in Denmark 2009-2021

Daily television consumption in Denmark decreased between 2010 and 2021, as Danish consumers spent over an hour a day less in front of the TV. Similarly, the average daily TV reach in the country decreased from over 70 percent in 2012 to only 56 percent in 2020.

How does online TV develop in Denmark?

Watching online TV or other streaming services increased in Denmark. Another survey from 2020 found, that 27 percent of Danish respondents streamed movies, series, TV programs, and video clips at least once a week. Younger people tend to consume online video more than elderly. More than half of the 15-to 25-year-olds watched online videos weekly as of 2018. Meanwhile, the share of individuals aged 56 years and older was merely 21 percent.

Which age group uses traditional TV the most in Denmark?

Particularly younger people used traditional television less and less. According to a survey conducted in 2020, the daily linear TV viewing time among individuals aged 12 to 18 years amounted to 25 minutes on average. By comparison, 55 to 70-year-olds spent over 200 minutes more on watching traditional television.