Nordics: average daily TV viewing time 2021

The Nordic country with highest daily television viewing time in 2021 was Finland, at 163 minutes on average. Denmark came second, with a viewing time of 125 minutes per day, down from 135 minutes recorded in the previous year.

Average daily TV viewing time in the Nordic countries from 2013 to 2021 (in minutes)

Characteristic	Denmark*	Finland	Iceland***	Norway	Sweden
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Release date

March 2022

More information

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2013 to 2021

Age group

Denmark, Sweden: Age 3 years and older, Finland**: Age 4 years and older, Iceland: Age 12-80 years, Norway: Age 12 years and older*****

Special properties

among the TV population****; include Live + VOSDAL/viewed on the same day as live + timeshift within 7 days

Supplementary notes

* The decrease in total TV viewing 2016 is partly due to a minor change in the method used in the TV-Meter survey. A larger change in method in 2017 – the TV viewing now include timeshift within 7 days and is calculated among all Danes and not just TV households.
** Until 2015: population aged 10 years and older; from 2016 onwards: population aged 4 years and older.
*** Data for week 42 each year. With the introduction of TV-meter measuring, catch-up-channels which broadcasts the transmissions one hour later are included. No data available for 2017 and 2018.
**** Except for Denmark in 2017: share of total population.
***** Until 2017: popuation aged 12 years and older; from 2018 onwards: population aged 10-79 years. No data available for 2017

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